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Japanese brands with meticulous craftsmanship

Haku Clothing is a treasure trove of the finest Japanese brands. With so many exceptional options to explore, it can be a bit overwhelming to choose. That’s why we’d like to introduce some of our personal favorites—brands that have long been popular in Japan and are now gaining recognition abroad. Their timeless designs and meticulous craftsmanship make them ideal for creating tomorrow’s vintage.


ordinary fits

Ordinary Fits

Founded in 2008, Ordinary Fits embodies the philosophy of crafting timeless apparel that you’ll still want to wear 10 years from now. Rooted in simplicity and functionality, the brand prioritizes clean silhouettes and meticulous craftsmanship.

Each piece is produced in the brand’s own factory in Kojima, Okayama Prefecture—Japan’s renowned denim hub—ensuring the highest standards of quality.

By steering away from fleeting trends, Ordinary Fits creates clothing designed to seamlessly integrate into the wearer’s daily life, developing character over time. Experience the understated elegance of Japanese craftsmanship with Ordinary Fits’ collection, where every item tells a story of longevity and enduring style.

ordinary fits
ordinary fits
fujito

FUJITO

Fujito, a beacon of timeless men's fashion, emerged in 2002 with a singular vision: crafting enduring apparel that transcends trends. At its core, the brand revolves around a minimalist collection, with a focal point on jeans designed to defy the passage of time. Every piece is meticulously produced in Japan, a testament to the brand's unwavering commitment to quality and authenticity.

In the hands of skilled craftsmen, Fujito's garments undergo careful finishing, ensuring unparalleled attention to detail. Embrace the essence of Japanese craftsmanship and explore Fujito's collection

fujito
fujito
ryetender

RYE TENDER

RYE TENDER is a brand with a unique vision: to breathe new life into raw materials that have been overlooked in the fashion industry. By repurposing surplus fabrics and materials, RYE TENDER crafts garments that balance timeless appeal with contemporary style. This approach ensures that each piece not only looks good but also contributes to a more sustainable fashion cycle.

The brand’s creations cater to a wide range of tastes—from classic to trendy—making them versatile additions to any wardrobe. With a focus on celebrating the inherent beauty of each fabric, RYE TENDER delivers a fresh perspective on Japanese craftsmanship, where innovation meets responsibility.

ryetender
ryetender
rag

RAG

Introducing RAG, ROCOCO's innovative new line, blending functionality and style under the theme of 'urban active gear.' Embrace urban adventure with RAG's practical yet stylish creations. Each item embodies the perfect fusion of form and function, offering a dynamic edge to your wardrobe.

Experience quality, creativity, and timeless fashion with ROCOCO and RAG.

rag
rag

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