The fashion brand SON OF THE CHEESE has an interesting story. Their unique designs are born from a vibrant community space on Meguro-dori, next to Claska, which was envisioned by Kaito Yamato in 2011. This project was originally conceived as something quite rare for Japan: an urban pool skating hub! It's this unique subcultural setup that inspires the brand's eclectic apparel, blending skate culture with creative local influences. Today, SON OF THE CHEESE is not just a fashion label but a symbol of community and innovation.
ROCOCO, the parent brand of HAKU, will be holding a special pop-up shop at LINKS UMEDA in Osaka from October 2024. If you find yourself in Japan during this time, we warmly invite you to visit and explore our curated selection.