WHITE MOUNTAINEERING / NEW ERA Collaboration 9FORTY Cap

WHITE MOUNTAINEERING
A Japan-based outdoor wear brand founded in the Autumn/Winter 2006 collection. The brand concept is “All fields of clothing are outdoor fields.” It brings together design, functionality, and technology into a single form, maintaining a creation philosophy that does not conform to the market.

Cotton with a technical feel
The fabric is made from 100% organic cotton. While retaining the natural character of cotton, it features a smooth, dry touch reminiscent of synthetic performance materials—offering a refined texture that sets it apart from standard cotton.

Another notable point is its water-repellent functionality despite being cotton. It helps resist light rain and water droplets, making it suitable for unpredictable weather and outdoor use.







A subtle expression of collaboration
The front features an original embroidered logo based on the brand initial “WM.” Designed to blend seamlessly with the body, it achieves a refined balance—present yet understated.



The side is embroidered with the iconic NEW ERA flag logo.



The brim features NEW ERA’s signature sticker.





The back is finished with the WHITE MOUNTAINEERING logo, adding a sense of collaboration detail not only to the front but also to the rear view. An adjuster at the back allows for a customizable fit based on head shape and preference, balancing design with everyday practicality.





A slightly deeper 9FORTY that looks effortlessly refined
The base model is NEW ERA’s classic “9FORTY.” With a structured front panel and a gently curved visor, it creates a clean, well-balanced silhouette the moment you put it on.

The crown is designed slightly deeper, providing a secure and comfortable fit that wraps around the head. It is easy to wear even for those who prefer deeper caps, while maintaining a neat front-facing appearance.

It pairs well not only with casual styles such as T-shirts and sweatshirts, but also works as a contrast piece with shirts or jackets. A design that reflects WHITE MOUNTAINEERING’s signature blend of outdoor function and modern minimalism.