ROCOCO / Selvage Chambray S/S Button Down Shirt

"Growing up" chambray with unremitting attention to detail
The ROCOCO shirt is developed based on the concept of "becoming an attractive style even when worn alone" by paying attention to fabric, details, silhouette, sewing, and details.

This one is made of richly textured chambray fabric. The cool, natural roughness and nurturing feel of the fabric are appealing.
This is a piece that allows you to enjoy a light button-down shirt even in the warmer season.






What is a good shirt in ROCOCO's sense?
Recommissioned from a skilled factory in Japan and carefully selected materials. The idea of a "ROCOCO-style good shirt" is a shirt with a particular pattern, at a price that will keep you coming back for more, that is easy to wear, and that can be worn for a long time.

Recommended for these people!
- Look for a shirt that looks cool even when worn alone.
- Want to use something they like for as long as possible.
- Want to be particular about comfort and materials.
- Have been dissatisfied with the shirts I have had in the past and wondered what makes a good shirt.
- Imported shirts did not fit well.
- Like shirts that have a clear production background and are of a certain quality and feel empathy with the Japanese commitment to quality.br>








Enjoy the natural texture of cotton
This chambray fabric is carefully woven on an old-style power loom with a tension as close to hand-woven as possible. The natural roughness of the fabric is a characteristic of the natural texture of cotton, and it is superbly comfortable to wear. The more it is worn, the softer it becomes and the more its texture increases. The selvedge used for the gusset is also a key feature.

Banshuori, the pride of Japan
Banshuori was born in Nishiwaki City, Hyogo Prefecture, a famous yarn-dyed production area famous for Banshuori. The unique process of dyeing and weaving from the threads has earned it a high reputation for its natural texture, rich colors, and soft feel against the skin.






Collar adjusted in millimeters
The collar, the most important part of a button-down shirt, is designed to stand up beautifully. The shape and button positions are adjusted millimeter by millimeter to make it look more three-dimensional.

Following the details of a traditional American B.D. shirt
The chest pocket is a classic size of 13 x 11, and the buttons are made of high quality Japanese shell buttons that are favored around the world. Both sides are sewn with a rolled stitch, and the hem is sewn with a 4mm triple rolled stitch. The selvage is used for the gusset portion of the shirt to add accent points. The back of the shirt has box pleats.








Attention to detail
A beautiful silhouette that only hand-writing can achieve, such as natural bulges and curves, in accordance with the lines of the body. The collar, sides, arm width, length, and other details were repeatedly modified from the sample stage.

The length can be worn either tucked in or tucked out for both on and off-duty use. The reason for this shirt's popularity is that it is as well-made as a traditional American shirt and is exquisitely balanced for the Japanese body shape.






Careful sewing by skilled craftsmen
One piece sewn by one of Japan's leading factories, which is composed solely of skilled Japanese craftsmen.

The process of making one piece by one person, all finished by real sewing, is a careful sewing process without any distortion. "A shirt that is attractive enough to be styled as a single piece" is also a great gift.