ROCOCO / American Oxford S/S Classic Button Down Shirt

Textured oxfords in B.D. shirts
The ROCOCO shirts, based on the concept of "a single piece can be an attractive style", have been updated. In keeping with the good old American oxford shirt, the body width has been made roomier than before. Please enjoy the "American fit" model with a more casual look.

The "American Fit" model is made of US oxford fabric that becomes more textured the more it is worn, and has a generous shoulder and body width.






What is a good shirt in ROCOCO's sense?
Recommissioned from a skilled factory in Japan and carefully selected materials. Our idea of a "ROCOCO-style good shirt" is a shirt with a particular pattern, at a price that will keep you coming back for more, that is easy to wear, and that can be worn for a long time.

Recommended for these people!
- Look for a shirt that looks cool even when worn alone.
- Want to use something they like for as long as possible.
- Want to be particular about comfort and materials.
- Have been dissatisfied with the shirts I have had in the past and wondered what makes a good shirt.
- Imported shirts did not fit well.
- Like shirts that have a clear production background and are of a certain quality and feel empathy with the Japanese commitment to quality.









Texture that increases with each wash
We select thicker, stiffer oxfords than normal oxfords. We use thick American cotton yarn with high strength of single fibers (each fine fiber making up the yarn).

The oxfords are rough to the touch at first, but after repeated washings, the fit will deepen, making them truly "growable" oxfords.



Banshuori, the pride of Japan
Banshuori was born in Nishiwaki City, Hyogo Prefecture, a famous yarn-dyed production area famous for Banshuori.

The unique process of dyeing and weaving from the threads has earned it a high reputation for its natural texture, rich colors, and soft feel against the skin.






Following traditional B.D. shirt details
The collar, the most important part of a B.D. shirt, has been adjusted in shape and button position to the millimeter to make it look more three-dimensional.

The breast pocket is a classic size (13 x 11) and the buttons are made of high quality Japanese shell buttons that are favored around the world. Both sides are sewn with a rolled stitch and the hem is sewn with three rolled stitches, and side pleats are used at the back.

Careful sewing by skilled craftsmen
Made at one of Japan's leading factories, consisting only of skilled craftsmen. The finished product is carefully sewn without any distortion.

"A shirt that makes an attractive style even when worn alone" is also appreciated as a gift.








All patterns are hand-drawn
The silhouette is unique to hand-writing, with natural bulges and curves that follow the lines of the body. The length can be worn either tucked in or tucked out.

The reason for this shirt's popularity is that it is as well-made as a traditional American shirt and is exquisitely balanced to suit the Japanese.






Two types of silhouettes
ROCOCO's original shirts come in two different silhouettes. This item is the "American Fit" worn in the photo on the right.

[Standard Fit]
A slim silhouette that conforms to the lines of the body. If you want to look sleek and smart, this is the one for you.

[American Fit]
This relaxed silhouette is designed with wider shoulders and body width, creating a relaxed mature look.