THRIFTY LOOK / Souvenir Jacket Vietnam 1965

THRIFTY LOOK
THRIFTY LOOK reinterprets the spirit of the American thrift shop — creating items that feel like cherished vintage pieces, lovingly worn over time. The brand’s name pays homage to the timeless style and character found in classic American clothing.







Refined Luster Meets Rugged Character
The outer shell is made from 100% cotton velveteen — a material known for its rich sheen and substantial feel. With wear, the fabric develops unique depth and character, allowing you to enjoy the beauty of natural aging over time.



The lining features smooth polyester satin for easy movement and lasting comfort. Every detail is thoughtfully designed to satisfy even devoted Vietnam jacket enthusiasts.





Authentic Embroidery with Vintage Soul
The back features a bold embroidered slogan — “WHEN I DIE I'LL GO TO HEAVEN BECAUSE I'VE SPENT MY TIME IN HELL.” The matte thread and intentionally uneven stitching recreate the rough, hand-sewn feel of original-era embroidery, right down to the faithful reproduction of historical misspellings.



The front zipper is made by IDEAL, a trusted manufacturer known for its use in military garments. Stress points are reinforced with wrapped seams for added durability, resulting in a piece you can wear hard and often with confidence.







Two hand pockets are placed at the front, while an adjustable belt at the hem and buttoned cuffs allow for flexible styling and silhouette control — adding practical function to its nostalgic design.







Effortless Comfort with a Modern Raglan Cut
While preserving the classic straight box silhouette of vintage Vietnam jackets, this updated version introduces a modern raglan sleeve for superior mobility and comfort. The fit is relaxed yet refined, with a subtle looseness through the arms and torso — creating a shape that balances ease and presence, perfect for layering or wearing on its own.