Creating Style from What’s Left Behind
The Future of Sustainable Fashion
Launched in 2020, RYE TENDER is a Japanese brand founded with a clear purpose: reduce waste and design responsibly.
Built on the cultural mindset of "mottainai"—the idea that nothing should be wasted—RYE TENDER has earned a loyal following in just a few short years. The brand is known not only for its sustainability, but also for its ability to bring out the natural beauty of materials through thoughtful design.
Why is RYE TENDER resonating with so many?
Let’s take a closer look at the brand, now newly available at our store this season.
Designed from What Already Exists
RYE TENDER focuses on high-quality materials that were left behind during production—surplus yarns and fabrics that never had their chance.
The design process begins with these forgotten materials, not a seasonal trend. Each piece is crafted to highlight the fabric’s unique qualities, resulting in items that are easy to wear across styles—from classic to modern.
Only carefully selected deadstock materials are used, and the goal is clear:
To create long-lasting garments through upcycling, without compromising quality. RYE TENDER doesn’t choose fabric to match a design. It designs around the fabric itself. That philosophy is what makes each piece distinctive—and what keeps people coming back.
FULTON SWEATER
A classic look with sweatshirt-level comfort.
Finished with a crew neck, seamless ribbed edges, and clean detailing, the Fulton has a relaxed silhouette that layers well or stands alone. Lightweight but structured, it’s ideal for in-between seasons.
MURRAY POLO
Vivid color, elevated comfort.
The Murray feels more polished than a typical tee, with a soft hand feel and just the right amount of ease. A relaxed silhouette, classic collar, and subtle sporty details make it a go-to from denim to dress pants.
LLOYD SWEATER
Dry-touch texture and a naturally refined look.
Details like a chest pocket and side slits add subtle character. With a gently loose fit, the Lloyd blends relaxed structure with modern simplicity—perfect for pairing with military trousers, denim, or tailored pants.
Madison Knit Sweatshirt
A polished take on the classic crewneck.
This cotton-cashmere knit has a soft, weighty drape with raglan sleeves and a rounded fit—casual in feel, quietly elevated in look.
Mercer Long Sleeve Knit T-Shirt
A tee silhouette, elevated by fine knitwork.
Crafted from surplus yarn with high-gauge knitting, the Mercer offers a smooth, seamless finish and elegant feel—blending everyday ease with refined construction.
