ROCOCO / Selvedge Chambray Button-Down Shirt

ROCOCO
Guided by the concept of creating elevated pieces that balance quality and design, ROCOCO produces its garments in trusted domestic factories with a solid production background. The brand proposes simple, timeless items designed to be worn and appreciated for many years.



What defines a “good shirt” by ROCOCO?
Produced by skilled domestic factories, a “good shirt” in ROCOCO’s view is defined by carefully selected materials, thoughtfully refined patterns, a price that allows for repeat wear, and durability that stands the test of time.

Recommended for those who:
● Are looking for a shirt that has presence even when worn on its own
● Want to cherish and wear their favorite pieces for a long time
● Refuse to compromise on comfort and material quality
● Have felt something lacking in the shirts they’ve owned before
● Found the sizing of imported shirts difficult to fit
● Appreciate reliable quality with a visible production background





Enjoy the natural character of cotton
This chambray fabric is carefully woven on vintage shuttle looms at a tension as close as possible to hand weaving. It retains cotton’s natural, subtle texture and gradually molds to the body with wear.

As it is worn over time, the fabric becomes softer and richer in character. Selvedge is used at the gussets, adding a quiet, understated accent.

Banshu-ori, a textile tradition Japan is proud of
Banshu-ori is a yarn-dyed textile produced mainly in Nishiwaki City, Hyogo Prefecture, known as a historic weaving region. By dyeing the yarn before weaving, this distinctive method creates natural texture, depth of color, and an exceptionally comfortable feel against the skin.





A collar refined down to the millimeter
The collar—an essential element of a button-down shirt—is designed to stand beautifully. Its shape and button placement are adjusted in millimeter increments to achieve a clean, dimensional appearance.





Details rooted in American tradition
The chest pocket follows a classic 13 × 11 cm proportion, faithful to traditional designs. The buttons are premium shell buttons made in Japan, highly regarded worldwide for their quality.





The sides are finished with flat-felled seams, while the hem features a 4 mm narrow rolled stitch. Selvedge gussets provide a subtle yet distinctive accent, and a box pleat is placed at the back.





Patterns finished entirely by hand
The natural volume and curves that follow the body’s lines are unique to hand-drafted patterns. From the collar and cuffs to the side seams, arm width, and overall length, the design was meticulously refined through repeated sampling.

The length is balanced to work both tucked in and worn out, making it suitable for both on- and off-duty wear. Its craftsmanship rivals traditional American shirts, while the proportions are tailored to suit Japanese body types—key reasons for its lasting popularity.



Careful sewing by skilled artisans
All sewing is carried out at one of Japan’s leading factories, staffed exclusively by experienced Japanese craftsmen. Each shirt is handled start to finish by a single artisan and completed using full lockstitch construction.

Precise, distortion-free, and beautifully finished, this is a shirt that stands confidently on its own—often chosen as a thoughtful gift as well.