We’re Haku Clothing, an online store based in Osaka, Japan.
Our journey started in 2004 when we opened our first shop under the name ROCOCO. Back then, we were a team of buyers and store staff with a love for American vintage and well-made clothing. We wanted to create a store that reflected our own taste—something simple, quality-driven, and long-lasting.
That idea hasn’t changed.
At Haku, we handpick brands and items from all over Japan with a focus on quality, comfort, and craftsmanship. Some are well-known, others are small makers with local roots. We believe good clothes don’t need to shout. They just need to feel right—and last.
In 2022, we launched this global site to make it easier for customers outside Japan to access these pieces. We now ship worldwide with fast delivery, and offer free shipping on orders over $185. All prices are DDP (no extra duties at delivery).
We may not have a physical store overseas, but we hope this site gives you a sense of visiting our Osaka shop from wherever you are.
- All items are carefully selected by our Osaka-based team
- We carry a wide range of Japanese brands in one place
- Fast international shipping with no surprise fees
- We value simple, honest clothing that lasts
Thanks for stopping by.
We hope you find something that fits into your life—quietly, naturally, and for a long time.
