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TOWNCRAFT / Rayon Beach Shirt
A modern upgrade of a beach shirt released in the 1960s.
The fabric is made of rayon with a leopard print. Modern technology has made it possible to reproduce the colors and subtle gradations that could not be achieved with the screen printing techniques of the time.
The relaxed silhouette with a wide body, characteristic of beach shirts of the time, is a feature of this shirt, which is comfortable to wear.





TOWN CRAFT
Originally launched in 1927, TOWN CRAFT is one of JC PENNEY's iconic in-house brands, alongside BIG MAC and PAY-DAY. Drawing inspiration from vintage styles of the '50s to '70s, the brand offers updated classics with improved comfort and wearability.

Soft, Silky Texture
Crafted from rayon fabric, this shirt is lightweight, breathable, and moisture-absorbent—ideal for Japan’s hot and humid summer climate. It’s also hand-washable, making it easy to care for at home.

The all-over leopard print is achieved with inkjet printing, allowing for subtle gradients and detailed expression that traditional methods couldn’t replicate. The calm color palette gives the shirt a refined and approachable vibe despite its bold pattern.

Classic Open Collar
The open collar with a small, relaxed design adds a touch of sophistication to your summer outfit.

Featuring oversized buttons and flap pockets on the hem, the shirt is equipped with details typically seen in vintage beach shirts.

Inspired by '60s Silhouettes
The roomy boxy fit reflects the relaxed style of the 1960s. It offers a laid-back silhouette with just the right amount of volume.

Pair it with long pants for a casual look, or with shorts for a vacation-ready, resort vibe. Versatile styling options let you enjoy this shirt your way.


SIZE
※Check out the size guide for more accurate measurements.
Staff comment
● Staff (165cm / 52kg) Build: Slim Wearing size: M The shoulders drop gently for a relaxed look. There's comfortable room around the body, the sleeves cover the elbows, and the length extends slightly below the hips, giving it a longer silhouette. |
● Staff (171cm / 61kg) Build: Average Wearing size: M The shoulders fall slightly, with a balanced amount of room through the body. Sleeves cover the elbows, and the length fully covers the hips for a modest, relaxed fit. |
● Staff (177cm / 67kg) Build: Average Wearing size: L The fit matches the model in the product photos. The soft, drapey fabric adds to the relaxed feel, offering an effortlessly comfortable wearing experience. |
● Staff (181cm / 80kg) Build: Broad Wearing size: L Shoulders fit just right, and the body has a modest amount of room when buttoned. Ideal for layering over a T-shirt. The sleeves fall just above the elbows, and the length covers about half of the hips. |
SPEC
Materials | 100% rayon |
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Country of Origin | CHINA |
Model Wearing | Wearing size L (178cm/70kg) |
Care Instructions | ※Please note that the colours may look different from the real thing depending on your monitor environment. |
Weight | 250g |
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