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GOOD ON / Long-Sleeve Crew T-Shirt
A long-sleeve T-shirt made from Good On’s most basic fabric: 100% American cotton 5.5 oz jersey. Designed with a focus on comfort and a clean silhouette, it strikes a balance between casual ease and a calm, mature sensibility.
The deep tones created by pigment dyeing evolve with wear, gradually developing a vintage-like character. Durable stitching and skin-friendly, high-quality American cotton ensure it stands up to daily wear and repeated washing—remaining dependable even after 365 days of use.
Carefully proportioned to suit the Japanese body, the fit becomes more natural over time, shaping itself into a piece that feels uniquely yours. Unaffected by trends, this is a timeless T-shirt you’ll want to keep wearing for years to come.
white
p-natural
gray
p-ash
p-navy
p-black
white
p-natural
gray
p-ash
p-navy
p-black
GOOD ON
Founded in Japan with the aim of creating T-shirts inspired by the tough American originals of the past—pieces that gain character the more they are worn. The brand develops T-shirts, sweatshirts, and more, with a strong commitment to premium American cotton.
Trusted American cotton that meets strict quality standards
Good On uses COTTON U.S.A.–certified materials, a mark awarded to products made with more than 50% premium American cotton recognized worldwide. Certified by the Cotton Council International (CCI) and meeting Japan’s rigorous quality standards, this cotton offers lasting comfort and reliability you can trust.
The ideal thickness that feels like it was made for your skin
Because it’s worn close to the skin every day, comfort and durability were top priorities. The fabric offers the perfect balance—moderately thick and structured, yet softening and conforming to the body the more it’s worn.
A vintage-inspired look
Tonal variations from pigment dyeing highlight the texture of the fabric and stitching, giving the material depth and character. With repeated washing, the colors fade naturally, developing a vintage-like appearance over time.
Note: White and Metal colors use reactive dyeing, which produces vivid, crisp tones.
Exceptional durability built to last
To withstand demanding processes such as dyeing, washing, and high-temperature drying, reinforced stitching and robust sewing techniques are used throughout. Resistant to fraying and loss of shape even after years of wear, it offers the toughness needed for everyday use.
Perfect construction, stripped of excess
The neckline features a classic crew design that blends seamlessly with any outfit.
The back of the neckline experiences the most stress when putting on or taking off a T-shirt. By reinforcing the area from the shoulders to the nape, this piece is built to last for many seasons of wear.
The body is made with seamless tubular knitting, eliminating side seams for a smooth, comfortable feel against the skin.
Carefully designed sizing
Though simple in appearance, the thoughtfully crafted pattern creates a silhouette that naturally fits the Japanese body. With wear, the fabric softens and adapts, gradually forming a fit uniquely your own.
Additionally, each garment is produced and sold in its most shrunken state after garment dyeing, so you don’t need to worry about changes in size after washing.
The fit and look vary by size—choose the one that best suits your style.

SIZE
※Check out the size guide for more accurate measurements.
Staff comment
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●Staff Height / Weight: 165cm / 64kg Wearing size: S Body type: Slim (narrow shoulders) Fit: True to size Length: Just right The pigment-dyed color with a vintage-inspired texture gives off a mature, understated mood. With such a wide range of colors available, it’s tempting to pick up more than one. |
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●Staff Height / Weight: 171cm / 70kg Wearing size: M Body type: Standard Fit: True to size Length: Just right Being 100% cotton, it’s easy to wear year-round. The durable stitching holds up well even after repeated washing, making it a reliable choice for everyday wear. |
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●Staff Height / Weight: 177cm / 73kg Wearing size: L Body type: Standard Fit: True to size Length: Just right A simple long-sleeve tee like this goes a long way. Pairing it with cargo pants would be a great way to enjoy a relaxed, casual look. |
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●Staff Height / Weight: 181cm / 78kg Wearing size: XL Body type: Solid build (broad shoulders) Fit: True to size Length: Just right It doesn’t cling to the body, offering a relaxed and comfortable fit. Even for a larger frame, the proportions feel well balanced and easy to wear. |
SPEC
| Materials | 100% cotton |
|---|---|
| Country of Origin | JAPAN |
| Model Wearing | Wearing size L(178cm/70kg) |
| Care Instructions | ※Please note that the colours may look different from the real thing depending on your monitor environment. |
| Weight | 300g |
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