Established in 1997, Good On have followed on simple mission: to make the best t-shirts known to mankind. Inspired by the high quality clothing made in the United States before the age of mass consumption, Good On source its cotton from the US but produce all their garments in Japan. The diverse texturing and dye methods make each product one of a kind.
The outstanding quality and timeless design allows for tees that will last for ever and just get better with age.
ROCOCO, the parent brand of HAKU, will be holding a special pop-up shop at LINKS UMEDA in Osaka from October 2024. If you find yourself in Japan during this time, we warmly invite you to visit and explore our curated selection.