HOUDINI / Ms Dunfri

HOUDINI
Founded in 1993 in Sweden, HOUDINI is an outdoor brand built on the concept of “ultimate comfort.” Each product is developed by a team of designers and sports professionals, delivering exceptional performance while maintaining a strong commitment to sustainability.







Fully equipped for outdoor performance
The entire shell and insulation are made from polyester Spinner Ripstop fabric. The jacket features PRIMALOFT Gold Insulation, providing lightweight warmth and exceptional heat retention. Its water-repellent finish prevents moisture from seeping through while maintaining insulation even in damp conditions—making it ideal for unpredictable weather.

Quick-drying and resilient, this jacket retains warmth even when wet, offering reliable comfort for any outdoor adventure.



PRIMALOFT — performance equal to down
Originally developed for the U.S. Army and Navy, PRIMALOFT is a synthetic insulation that rivals natural down. It’s lightweight, warm, and flexible, with the added advantage of being water-resistant—something down cannot offer. The ultra-fine microfiber structure traps air efficiently, providing down-like warmth and softness.





Thoughtfully designed details
The double-zip front closure allows easy access to inner layers and makes temperature regulation simple. Zipped pockets keep your essentials secure while maintaining a clean, functional look.



When fully zipped, the collar covers up to the chin for added protection against the cold. Drawcords at the hood and hem allow quick, personalized adjustment for enhanced insulation and comfort.





Packable for easy portability
The front pockets feature mesh lining that doubles as ventilation, while the inner pocket allows the entire jacket to be packed into itself—making it compact and easy to carry as a backup outer layer.