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DUKE KAHANAMOKU / Duke’s Pineapple Aloha Shirt
Duke Kahanamoku, the legendary label behind some of the most iconic vintage aloha shirts ever produced, also helped spark America’s aloha boom of the 1950s.
This piece revives the highly sought-after “Duke’s Pineapple” design in an easy-to-wear cotton fabric. The shirt became especially famous after appearing in the Academy Award-winning film From Here to Eternity.
While faithfully recreating the vintage texture and character through discharge printing, the oversized proportions of the original have been refined into a relaxed silhouette that never feels sloppy. The result is a balanced fit designed for modern wear.
An ideal piece for both longtime vintage enthusiasts and those discovering aloha shirts for the first time.
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DUKE KAHANAMOKU
Olympic gold medalist and legendary “Father of Surfing” Duke Kahanamoku helped introduce Hawaiian culture to the world. The brand bearing his name was born from his desire to share the pride and spirit of Hawaii internationally. Today, that heritage continues through meticulously reproduced vintage aloha shirts drawn from the archives. More than mere reproductions, the collection embodies the authentic spirit of Hawaii.
An easy-to-wear cotton aloha shirt
Although rayon is the classic choice for aloha shirts, this model opts for cotton to create a more practical and easy-to-wear feel. Smooth on the surface with a dry touch, the fabric resists sticking to the skin while offering excellent breathability and moisture absorbency for comfort in hot and humid weather.
It is also easier to care for than rayon and less likely to wrinkle, making it perfect for everyday use.
Discharge print that enhances vintage character
The design uses discharge printing, a traditional technique also found in vintage aloha shirts. By removing color from the fabric to create the pattern, the design naturally blends into the material, resulting in a deep, textured expression.
With wear, the cotton develops a softer feel and natural fading, evolving into a true vintage-like appearance. As it ages alongside the fabric, each piece becomes uniquely personal over time.
Classic vintage-inspired detailing
The collar features a classic open-collar design, creating a relaxed look that enhances the effortless character of an aloha shirt.
The front pocket is carefully pattern-matched, showcasing the meticulous craftsmanship typical of vintage aloha shirts.
Buttons are made from high-quality white mother-of-pearl, offering a subtle luster that shifts beautifully with the light.
The neck label features the original 1950s logo design, with even the smallest detail reflecting the brand’s rich heritage and timeless character.
Vintage spirit, refined for today
While preserving the essence of the original era, the silhouette has been updated for modern wear, avoiding an overly oversized fit. It maintains just the right amount of room for a clean, balanced look.
The adjusted length makes it easier to wear untucked in everyday settings. Relaxed yet refined, it embodies a grown-up take on the aloha shirt.

SIZE
※Check out the size guide for more accurate measurements.
Staff comment
| ●Staff Height / Weight: 165cm / 64kg Size worn: M Body type: Slim (narrow shoulders) Fit: True to size Length: Just right The shoulders are slightly dropped with a bit of room in the body. The sleeves are slightly short, reaching about three fingers above the elbow. The length sits just slightly over the hips. |
| ●Staff Height / Weight: 171cm / 70kg Size worn: L Body type: Standard Fit: True to size Length: Just right The shoulders are dropped with a comfortable amount of room in the body. The sleeves reach slightly over the elbows, and the length covers about half of the hips. |
| ●Staff Height / Weight: 177cm / 73kg Size worn: L / XL Body type: Standard Fit: True to size Length: Just right The fit is similar to the model. In size L, the shoulders are slightly dropped, the sleeves sit about 2–3cm above the elbows, and the length covers about one-third of the hips. In size XL, the shoulders are dropped, the sleeves reach the elbows, and the length covers about half of the hips. |
| ●Staff Height / Weight: 181cm / 78kg Size worn: XL / XXL Body type: Athletic build (broad shoulders) Fit: Slightly relaxed Length: Just right The shoulder width fits well, with a roomy body. The sleeves reach slightly over the elbows. The length covers about half of the hips. For those who prefer a true-to-size fit, XL is recommended. |
SPEC
| Materials | 100% cotton |
|---|---|
| Country of Origin | JAPAN |
| Model Wearing | Wearing size L(177cm/70kg) |
| Care Instructions | ※Please note that the colours may look different from the real thing depending on your monitor environment. |
| Weight | 260g |
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