THRIFTY LOOK / Sunderstorm Souvenir Blouson

THRIFTY LOOK
A brand that creates items inspired by beloved vintage clothing discovered in American thrift shops. The brand name reflects its respect for the timeless appeal of classic American style and its connection to vintage clothing.







Velvet and satin — two styles in one jacket.
The outer side uses 100% cotton velvet with a subtle sheen. The pile texture creates rich shadows and depth, allowing the embroidery to stand out beautifully even in an all-black design.

The reverse side features smooth green satin with a completely different expression from the weighty character of the black velvet. Thanks to the embroidery placed on both sides, the reverse is not simply an extra detail — both sides are designed to be worn as the main face of the jacket.



The insulation uses Thermolite lining. By maintaining a lightweight feel while providing reliable warmth, it transforms this piece into a practical winter-ready jacket despite its refined appearance.

Another appeal is how the cotton velvet gradually develops its own character through wear. Not only beautiful when new, it is a fabric you can enjoy watching evolve over time.











The embroidery motif faithfully recreates the design language of vintage souvenir jackets. In particular, the polar bear motif, known from rare Greenland souvenir jackets, creates a distinctive and eye-catching expression.

The embroidery is carefully placed not only on the velvet side but also on the green satin side. Because it is reversible, both sides achieve the level of detail and quality to feel like the true front of the jacket.





Ribbing at the neckline, cuffs, and hem creates the classic appearance of a souvenir jacket. Side pockets provide practical functionality for everyday use.

The front uses a zipper made by IDEAL, an American manufacturer founded in 1936. The attention to even the smallest components helps capture the authentic vintage atmosphere that enthusiasts appreciate.









The silhouette features a wider body with a shorter length. It maintains the traditional balance of vintage souvenir jackets while being updated into a size that fits naturally with modern styling.

Some may feel souvenir jackets are difficult to wear because of their bold designs, but the black base makes the embroidery stand out while remaining easy to incorporate into everyday wardrobes.

For those who want the character of vintage style while also needing a jacket that can be worn throughout winter, this piece delivers both distinctive design and practical warmth without compromise.