Debuted in 1994 as the hemp line of the denim brand "Go West". They have taken the ART OF HEM and became the first brand in Japan to focus on the eco-material "hemp" which has attracted a cult following. While they promote the many benefits of hemp as a material, their mission is to show that eco-fashion does by no means have to be boring.
Go Hemp's fuses ethical production with contemporary and unique designs that make you feel good and look good at the same time.
ROCOCO, the parent brand of HAKU, will be holding a special pop-up shop at LINKS UMEDA in Osaka from October 2024. If you find yourself in Japan during this time, we warmly invite you to visit and explore our curated selection.